OVER Collab Hub

OVER Collab Hub

OVER Collab Hub

Over The Reality (aka OVER) is a new standard for geolocalized extended reality experiences, with a decentralized virtual environment based on the Ethereum blockchain and the Polygon protocol.

Headquarters

Headquarters

Rome, Italy

Year

Year

2023

Project Duration

Project Duration

5 months

Tags

Tags

UX/UI Design

XR Design

Motion Design

Spatial Design

Overall Objective

Improve the collaboration experience between users for the development of their creative projects.

Team

QA & Research

QA & Research

Alex Faraone, Gonzalo T.

UX/UI Designer

UX/UI Designer

Gonzalo Tellez

Advisor

Advisor

Lydia Wang

Graphic Designer

Graphic Designer

Jessica Lima

Headquarters

Rome, Italy

Year

2023

Project Duration

3 months

Tags

UX / UI Design

XR Design

Motion Design

Spatial Design

Headquarters

Rome, Italy

Year

2023

Project Duration

5 months

Tags

UX/UI Design

XR Design

Motion Design

Spatial Design

Overall Objective

Improve the collaboration experience between users for the development of their creative projects.

Team

QA & Research

Alex Faraone, Gonzalo T.

UX/UI Designer

Gonzalo Tellez

Advisor

Lydia Wang

Graphic Designer

Jessica Lima

Headquarters

Rome, Italy

Year

2023

Project Duration

3 months

Tags

UX / UI Design

XR Design

Motion Design

Spatial Design

Key Concepts

To understand the implications of the mission, it is essential to understand the concept of Extended Reality (XR):

As well as immersing yourself in the dynamic three-layer ecosystem of OVER, which has been evolving since 2018:

© Graphic elements took from the Interaction Design Foundation

© Over the Reality, white paper

As well as immerse yourself in the dynamic three-layer ecosystem of OVER, which has been evolving since 2018:

1. OVRLAND Ownership Layer

OVER divided the world into hexagonal spatial domains of 300 square meters, assigning each of them to real-world locations. Monuments, squares, stadiums, parks, and any

OVER divided the world into hexagonal spatial domains of 300 square meters, assigning each of them to real-world locations.

stadiums, parks, and any other corner of our planet are available in the OVER universe, with an initial price of $10 per hexagon.

other corner of our planet are available in the OVER universe, with an initial price of $10 per hexagon, and can be traded in a secondary market with other users.

Monuments, squares, stadiums, parks, and any other corner of our planet are available in the OVER universe, with an initial price of $10 per hexagon, and can be traded in a secondary market with other users.

Monuments, stadiums, parks, and any other corner of our planet are available in the OVER universe, with an initial price of $10 per hexagon.

These properties, known as OVRLands, are based on the NFT standard to grant control over XR (Extended Reality) experiences at the defined geographic location.

To date, more than 800K OVRLands have already been acquired through transactions with the company's native token, forming a community of 37K owners worldwide.

2. OVER Mapping Layer

Land mapping allows for the precise location of augmented reality assets at geographic locations, creating a link between the physical and virtual worlds.


Community cartographers participate through the OVER mobile app, positioning themselves on OVRLands to generate

Land mapping allows for the precise location of augmented reality assets at geographic locations, creating a link between the physical and virtual worlds.


Community cartographers participate through the OVER mobile app, positioning themselves on OVRLands to generate OVRMaps; which, when converted to NFTs, are freely exchangeable and valued in the market.


This activity is driven by the "Map2Earn" community through a campaign of games, incentives and economic rewards for participants.

Land mapping allows for the precise location of augmented reality assets at geographic locations, creating a link between the physical and virtual worlds.


Community cartographers participate through the OVER mobile app.

OVRMaps; which, when converted to NFTs, are freely exchangeable and valued in the market.


This activity is driven by the "Map2Earn" community through a campaign of games, incentives and economic rewards for participants.

They position themselves on OVRLands to generate OVRMaps; which are conceived as NFTs, being freely tradable assets valued in the market.


This activity is driven by the "Map2Earn" community through a campaign of games, incentives and economic rewards for participants.

This mapping system is possible thanks to NeRF technology.

This mapping system is possible thanks to NeRF technology.

OVER Mapper Tool was launched in late 2022 with the ambitious goal of digitizing the entire planet in a 3D geolocated environment. This would allow the creation of advanced XR experiences thanks to the precision achieved in the mappings.

Comparison of the projected experience before and after the cartographic mapping.

Comparison of the projected experience before and after the cartographic mapping.

Mapping process from the mobile app.

Mapping process from the mobile app.

3. OVER SDK Layer

Thanks to the SDK, developers have a creative platform to connect 3D assets, experiences, and "play-to-earn" games to the spatial domains defined by OVRLands and OVRMaps.

There are two versions of the SDK available: a web builder integration, that demands no prior expertise, and an advanced add-on tailored for Unity users.


Creators could choose to build their projects for AR, VR, or MR, only limited to publishing within owned or rented lands.

3. OVER SDK Layer

Thanks to the SDK, developers have a creative platform to connect 3D assets, experiences, and "play-to-earn" games to the spatial domains defined by OVRLands and OVRMaps.

There are two versions of the SDK available: a web builder integration, that demands no prior expertise, and an advanced add-on tailored for Unity users.


Creators could choose to build their projects for AR, VR, or MR, only limited to publishing within owned or rented lands.

Information reported in the team's research, platform data, and feedback from the community on Discord and Telegram.

Market Overview

According to the usability studies carried out over time and various data provided by stakeholders, we have a much clearer picture of the progress of the competition in the Metaverse and XR field. However, we are still waiting for the arrival of more disruptive products as Apple Vision Pro and the solutions that organizations such as Meta are continuously developing.

According to the usability studies carried out over time and various data provided by stakeholders, we have a much clearer picture of the progress of the competition in the Metaverse and XR field.


However, we are still waiting for the arrival of more disruptive products as Apple Vision Pro and the solutions that organizations such as Meta are continuously developing.

User Persona

Over the Reality presents a very large business model, covering all kinds of XR solutions.

Based on this premise, we identified one of the main stakeholders in the OVER platform: the creator.

Over the Reality presents a very large business model, covering all kinds of XR solutions. Based on this premise, we identified one of the main stakeholders in the OVER platform: the creator.

Desires


Create new XR experiences as a means of creative and artistic expression.

Turn their ideas into a source of income that generates value for companies immersed in the metaverse.

Frustrations


Not finding enough resources and contacts to get started in XR design and development.


High uncertainty about the future of the industry and the relevance of the technologies that they should learn to use.

Interests

User Journey Map

Scenario: David wants to carry out gamified activations with Mixed Reality where users can find hidden collectible items in various cities around the world.

Scenario: David wants to carry out gamified activations with Mixed Reality where users can find hidden collectible items in various cities around the world.

Scenario: David wants to carry out gamified activations with Mixed Reality where users can find hidden collectible items in various cities around the world.

Expectations: Buy various lands and make alliances with other owners who trust his potential as a creator of commercially attractive experiences for businesses.

Expectations: Buy various lands and make alliances with other owners who trust his potential as a creator of commercially attractive experiences for businesses.

Expectations: Buy various lands and make alliances with other owners who trust his potential as a creator of commercially attractive experiences for businesses.

Proposed Solution

How to build and grow a thriving creative community?

How to make the design and development of experiences in OVER more user-friendly and engaging?

How to make the investment of time and money in OVER more attractive to the user community?

By providing a platform for verified users to connect and collaborate, we can enhance the quantity and quality of augmented reality experiences available in a much more social, secure, and trustworthy environment.

Information Architecture

Wireframing

We designed and developed the first prototypes of the main interface, based on the current guidelines of OVER, but incorporating new parameters and improvements over the initial architecture.

To optimize the concentration and focus of the project, the main objective defined in this stage was the conception of a main news feed in the web app, dedicated to the promotion of calls, projects, and community events.


Following this, a simulation of the XR experience would have to be achieved from the same platform used (Figma).

Considerations for XR/UI Design

This platform has been designed across three mainframes to ensure optimal compatibility with devices prevalent in the market, focusing primarily on desktop experiences. While the initial presentation centers around the desktop version, the underlying architecture has been future-proofed to seamlessly incorporate XR (VR and AR) possibilities.

This platform has been intricately designed across three mainframes to ensure optimal compatibility with devices prevalent in the market, focusing primarily on desktop experiences.


While the initial presentation centers around the desktop version, the underlying architecture has been future-proofed to seamlessly incorporate XR (VR and AR) possibilities.

The AR and VR prototypes, originating from a two-dimensional surface adeptly adapted to a 360-degree canvas, showcase the platform's versatility. These adaptations lay the groundwork for seamless integration of XR capabilities when the platform extends to mobile devices in subsequent phases.


This approach ensures a consistent and engaging user experience across a range of devices as OVER Collab Hub evolves.

User Testing

The initial usability tests were conducted using a high-fidelity graphic prototype, but with interaction functionalities limited to the objectives of each test. The users invited were the most active members of the OVER community on Discord and Telegram.

Maze User Testing Platform

Maze User Testing Platform

The results were favorable, allowing us to gather suggestions and perspectives that were later incorporated into the advanced prototype.

Interactive Components

After creating the initial essential variables and styles for the Collab Hub Design System, and refining the main concept through usability tests, the next challenge was to design, configure, and validate the components that would elevate the experience to the next level. The following results were achieved:

  • AR and VR immersion button.

  • Dropdown and customizable sidebar.

  • 3 color modes for the interface: light, dim, and dark.

  • Floating menu with notifications.

  • Network change for Web3 connection.

  • Interactive overlay pop-ups designed for both "Recruit a Team" and VR guide information.

  • Publications with "Show More Info" ( i ) Buttons.

Interactive Experience

Enjoy the advanced interactive desktop prototype designed in Figma!

Highlights

  • Main Feed

    1/8

  • AR Mode

    2/8

  • VR Mode On - Pop-up

    3/8

  • VR Experience Available

    4/8

  • VR Experience Joined

    5/8

  • Click + Drag Perspective Change

    6/8

  • Info Menu Open - Sidebar Open

    7/8

  • Info Menu Open - Sidebar closed

    8/8

  • Main Feed

    1/8

  • AR Mode

    2/8

  • VR Mode On - Pop-up

    3/8

  • VR Experience Available

    4/8

  • VR Experience Joined

    5/8

  • Click + Drag Perspective Change

    6/8

  • Info Menu Open - Sidebar Open

    7/8

  • Info Menu Open - Sidebar closed

    8/8

Next steps and future improvements

User testing and iteration





Once the next phases of research are concretized, various additional functionalities can be integrated into the prototype. Any future update will be confidential.

Technology under development




Spatial design in extended reality still faces certain challenges of accessibility, security, and the absence of that "killer app" that would boost the industry. There is work to be done!

Let's

craft,

write

&

design

YOUR SUCCESS STORY.

Gonzalo Tellez Lazo

Product & User Experience Designer

15056, Lima, Peru

gonzalotellezlazo@gmail.com

Let's

craft,

write

&

design

YOUR SUCCESS STORY.

Gonzalo Tellez Lazo

Product & User Experience Designer

15056, Lima, Peru

gonzalotellezlazo@gmail.com

Let's

craft,

write

&

design

YOUR SUCCESS STORY

Gonzalo Tellez Lazo

Product & User Experience Designer

15056, Lima, Peru

gonzalotellezlazo@gmail.com